In the digital age, the business card remains essential. Indeed, this paper medium is your professional identity card and offers the opportunity to promote your activity and your company. It is therefore important to take the time to create a professional document that allows you to stand out.
Here are some practical tips to ensure that your business cards leave a good impression on your interlocutors.
The information to include
You already know this, but remember that for a business card to be both complete and effective, you have to go to the essentials and fill in the most relevant information:
- Your surname and first name as well as your function in the company
- Your contact details: postal address, telephone number and e-mail
- Your company name and logo
- your website
You can of course add other information, but keep in mind that your business card must remain readable at a glance.
The most commonly used standard format is 8.5×5.4cm. It corresponds to the size of a bank card, ideal for slipping it into a wallet or card holder. You can be original, for that opt for a square format of 6x6cm more popular than a rounded format.
Avoid: A card that is too big and will not be kept, often folded or thrown away.
The quality of the paper is an essential element because it is the first contact that we have with a business card. Paper that is too light and too thin will be too fragile and will give your company a somewhat “cheap” image.
Prefer a 350g matt or glossy coated paper according to your preferences, this one will guarantee a good hold and a sober and professional rendering to your business card.
To differentiate yourself, there are also textured papers (metallic, golden, iridescent, etc.).
It is advisable to laminate your business cards for a more aesthetic look. Lamination applies to the entire card to protect it and give it more hand. You can opt for a matte lamination for more sobriety. Glossy lamination will reflect light.
Spot varnish allows you to highlight certain key elements of your business card: logo, text, etc. Please note: spot varnish is applied on a matte lamination and it is strongly advised not to apply it to text areas. less than – it might be misaligned.
You can opt for rounded edges which give a very elegant original effect.
Single-sided or double-sided?
To answer this question, all you have to do is list the information you want to appear on your business card.
A single front will be enough to place the company information as well as your personal details. It will also leave the possibility of writing on the back
However, opting for a front / back allows you to add additional information on the second side or to display the company logo on the front alone, as is usually the case. It is important to have ventilated elements to facilitate the reading of your map.
Vertical or horizontal, the direction does not matter. A vertical map requires you to arrange your elements one under the other. A horizontal business card, more common, allows you to organize your information on the right and left parts of it
Be sure to adopt a neat formatting so that your business card is readable and recognizable. As for all your professional documents, it must respect the graphic charter of your company (color codes, font and layout). Finally, avoid texts that are too close to the edge.
Think first of all about readability! Opt for a sober font, with a minimum size of 7pt and which respects your graphic charter .
Using too many different fonts will affect the reading of your map. It’s important not to use more than 2 different fonts for anything you plan to write. On the other hand, you can very well play on the size and the aspect (bold, italic) to highlight certain information.
For optimal print quality, several technical elements must be respected.
The colorimetric mode to use is CMYK mode and your files must be in PDF, JPG, TIF or PSD format with a resolution of 300 DPI. Be careful, Word or Power Point editors are not 300 DPI, your map could be pixelated. Better to convert them to PDF. It is also important to respect the template.
10 tips for building a professional business card
Classic or original business card?
As a professional, being original through your business cards allows you to stand out and be remembered! However, keep in mind that your business card must reflect your personality but also the brand image and the spirit of your company.
Today, many options are available to embellish your business cards and thus set you apart from the competition, such as rounded corners or spot varnish. The 6x6cm square format and the creative papers will bring a touch of originality to your cards.
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The concocted a small selection of the most beautiful business cards found on the web. We have put aside the most original, just for you! Take inspiration from these creations, our advice, and create the business card that suits you!
What criteria must a standard business card meet?
First of all, the format: the standard size of a business card is 8.5 x 5.4cm. Respect these dimensions in order to comply with the standards. If you choose an unconventional format, you can be original, but you will also face many problems: location in the portfolio, higher printing price…
Traditionally business cards are horizontal. It’s up to you to work yours in portrait format (vertically) if you want to stand out with your partners, customers, prospects, competitors…
Recto / Verso printing is required. This brings a more professional dimension, compared to the business card of an individual which will be single-sided.
The quality of the paper. Choose a thick weight (250 g), a paper with embossing, or slightly iridescent. Opt for a high-end quality finish such as UV varnish that will highlight your colors. Indeed, it brings a more chic side, the business card thus becomes an object of communication, and brings a positive image to your company.
What must the business card respect in terms of content and layout?
– Your business card must be irreproachable in terms of readability. This is the most important criterion! Opt for a sober, classic and readable typeface of stick type (Arial, Helvetica) or serif (times, Georgia). Your images must be in high definition so as not to be pixelated. The overall style of the map should be clean, it is essential to leave spaces between elements for clarity.
– Only include relevant information: phone number, address, email, site, hours, a little reminder of your activity if you wish, but avoid going into details. you must be short and succinct!
– Put your logo and your graphic charter in value. Your logo should have a prominent place on your business card and should not be confused or conflict with other elements. In addition, the visual identity of your company must be homogeneous on all your communication media, and the business card is an integral part of it.
10 tips for building a professional business card
What are the characteristics of a luxury business card?
The business card is undoubtedly a very important element in your professional relations, since it contributes to the image that your customers keep of you.
Today more and more people, thanks to online printing solutions, have their business card. From then on, it is no longer a question of equipping oneself, but of standing out.
A good way to stand out among the very classic cards, and to opt for a more luxurious appearance. This “luxury” and neat touch is provided by the care given to the choice of paper weight on the one hand, and to the finishes on the other. Several finishes exist, which allow you to perfectly match the style of your card to that of your company.
First the weight
A higher weight (up to 350g/m²) allows your card to have more rigidity. More resistant, it will keep its neat aspect in the business of your customers.
In addition, since it can be a good idea to use both sides of your business card (to present your logo on the back, for example), a higher weight will allow you to print on both sides with better quality.
Then come the finishes
Regarding the finishes, a whole range of options is available to you: lamination, selective varnish, embossing. All these finishes allow you to work on the final appearance of the card, so that it best matches the style and values of your company.
Lamination is an option that adds a print layer to the card. In addition to extending its lifespan, it provides a professional finish. The lamination is available in matte, for a sober and soft appearance, and in gloss for a more dazzling effect.
Keep in mind that the lamination, if it protects the print from soiling, prevents writing with a pen: opt for a lamination on one side only to allow you to take notes on the back, such as a date of an appointment. you.
Spot varnish is an ideal option for particularly graphic card models, for example where the company logo is particularly highlighted. This finishing process makes it possible to apply a coat of varnish to only certain elements of the card. By playing on the contrasts between matte and shiny, the varnish gives a modern look to your card.
In the same way, embossing brings contrast by highlighting certain elements, both literally and figuratively. The highlighting is perceptible to the eye and to the touch, and brings an undeniable cachet, especially when applied to text. For example to make your name stand out, or the phone number on business cards that have several lines of text.
15 tips for an original and professional business card
Even web professionals still keep a “100% paper” tool, very old school, which dates from the 2nd century BC (true): the business card.
As necessary in the professional world as your pen or your computer, the business card remains a key tool for professional relations.
In a world where we use less and less paper, something makes us appreciate those little pieces of cardboard even more.
Business cards say something “more” than just the contact details of the giver. It represents him and his company, in his personality, his values and his legitimacy.
In this article, I give you 15 tips so that you can design an original, professional and modern business card yourself.
1 – A business card that meets standards
You can be original while respecting certain standards…
Nothing worse than business cards that do not fit in the wallet: keep standard dimensions.
Avoid: round formats (they don’t fit anywhere) or “too big” formats that encourage people to fold / throw away your card.
The most common size for business cards is 8.5×5.4cm (which is the size of a credit card).
If you really want to play with the dimensions to bring more originality to your business card, you can opt for a 6x6cm square format.
2 – Prefer an “ergonomic” business card, with easy & hierarchical reading
- Simplicity is the ultimate sophistication
- Leonardo DeVinci
Don’t overload your business cards with information.
Don’t use fonts that are too small, too colorful, or hard to read. It is always difficult to force your interlocutors to take out their glasses to read the information on your card.
Avoid fancy fonts: they may look funny, but they are not to everyone’s taste and taint readability.
3 – The essential information of your business card: What? Who? How? ‘Or’ What?
- the name of your company,
- Your first name and last name,
- contact information,
To differentiate yourself from the competition, also mention your “baseline”, namely the value proposition of your company.
To enhance the impact of your business card, include your mobile number and the URLs of your profiles on social networks.
10 tips for building a professional business card
4 – Use the front and back of your business card
It is crucial that the information on your business card is legible and airy.
This will allow you to fit in more things, or simply to better highlight a single element on one side (for example, your company logo).
The key is to maintain a neat design and formatting so that your business card is readable, recognizable and professional.
5 – Take care of the visual identity of your business card
No business card has your business name written in Wordart…
Remember, however, that the business card is not a fair competition: sometimes the business cards that are handed to us are so out of the ordinary that we do not even know how to read them!
6 – Choose a style that represents you
Your business card must instantly communicate the activity of your company, the concept of your brand.
Think of it as an “extension” of your marketing arsenal.
Also, a well-chosen style can mean the difference between a business card stashed in a wallet or tossed in a wastebasket.
7 – Do not hesitate to make several business cards
The information to leave is not the same for an investor, a client or a prospect.
Instead of trying to put everything on one card, prefer several business cards.
The card for prospects can for example indicate all the information to help them place an order,
while the customer card will highlight your services and any promotions, types of products, etc.
As for the investor, he will appreciate finding additional information on your card about the entrepreneur – you – and the project.
8 – Include your signs of confidence
Do you have a quality certification?
You are accredited by a label ?
Do you follow a charter specific to your line of business?
Feel free to include these signs of trust on your business cards. They will allow your interlocutor to better contextualize your company in its ecosystem, and will allow you to shine your brand image.
9 – Air out your business card and play with contrasts for better readability
Your business card should be easily readable.
It is therefore important that you do not fill all the “empty” space with text or images. This will only repel the person receiving your business card. In addition, white space allows you to capture handwritten notes as we will see later in the article.
To improve the readability of your business card, use contrasts: a white background with a black font is more readable than white on gray… In general, prefer a light background and darker characters rather than the reverse.
10 – Provide space for handwriting
On the back of the card, for example, you can leave a personalized word like “I came by but you weren’t there: I’ll call you XX”…
Even for your interlocutor, one or two words scribbled on the back of the card will remind him of the circumstances of the meeting and the subject of the conversation, and possibly the “continuation of events” (eg: call in May, quote given on the XX, etc).
Similarly, if you systematically send your business card with your letters, brochures… it is always a good idea to add a personalized note directly written on your business card.
11 – Why not add your photo to your business card ?
Adding a quality photo to your business card will make it easier for people to remember who you were, when they met you, and what conversation you had together.
An alternative to this technique is to add a photo of a characteristic element of your business: your Art Deco building, your most daring achievement, your assembly lines… It is also an excellent way to “break the ice” and start a story around your business when you hand out your business card.
12 – QR code to your business card
Today, your communication must indiscriminately switch from offline to online easily…
You can therefore enrich your business card with a QR code that will allow your interlocutor to access your website or your professional profile directly with their smartphone.
To do this, nothing could be simpler, start by creating your QR code.
10 tips for building a professional business card
13 – Use NFC technology for your business card
Beyond QR codes, another very modern way of exchanging business cards is to use NFC (Near Field Communication) technology.
For someone to retrieve your contact details, all they have to do is bring their phone close to your business card to trigger a digital action that you will have configured beforehand:
- call / message you
- save your details
- open your website or any other URL
- refer to your social profiles (like LinkedIn)
- go to the download page of your mobile app on Google Play or the Apple App Store
Your business card’s NFC chip triggers digital actions when it comes into contact with compatible iPhone or Android devices. Some services even allow you to follow / modify by yourself the actions assigned to your business card.
14 – Refine the finishes of your business card
To stand out, you don’t need a giant business card, but rather fine-tuning its details.
You must already choose a lamination, Matt or glossy.
The Matte rendering will be better suited if your business card has less bright colors,
while a glossy lamination will bring out the colors much more.
When printing on a matte lamination, be aware that you can also apply a selective varnish to certain elements to better highlight them: your logo, the website, a graphic element of your business card… This will make your card visit also more resistant to light, scratches and humidity.
You can also opt for rounded corners, which can give a modern, elegant and very original look.
15 – Go through a professional printer
Printing and cutting must be perfect. Avoid pieces of rectangles printed “at home” in favor of professional services (you can use online services to print your business card at Corep.fr for example).
Likewise, prefer a quality paper – a coated, glossy or matt paper with a minimum thickness of 300 g – witness to the seriousness and professionalism of your business.
For an even more original business card, there are textured papers (metallic, gold, iridescent, etc.) that can give a characteristic look/function that will leave a lasting impression.